The concept of the XKIDS Store came about from a gap, which became evident, in the marketplace. Our consumers requested a place where their young athletes could shop in their own space.
Worldwide there are platforms that show the younger generation want to have the same access to high fashion just like the generation before them.
There are Social Media Pages dedicated to just this – from toddlers to teens, wearing the same cool looks that their older siblings or parents do. It’s become a lifestyle for young parents to ensure their children are looking just as stylish as they do – it’s a statement that is a global phenomenon.
Frame Leisure Trading has now listened to their consumer. We are now expanding our brand identity by opening new exclusive kids concept stores. The XKIDS store will cater to the quirky millennial kid’s needs (2- 14 years old). They are more empowered than previous generations and believe in authenticity.