Business

The Fix Verified

Launched in 2001, fasionexpress is a fashion value chain based on the concept “express yourself for less”. Catering for the everyday South African woman in metro and rural areas, it offers fashionable and affordable ladieswear in smart, casual, jeanswear, intimatewear, fuller-figure, footwear, bags and accessories. Fashionexpress challenges rival retailers in price, quality and the latest fashion.Its target market is customers in the LSM 5 – 9 categories, and the stores are located in smaller towns and in secondary positions in shopping centres.

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